Hair is extremely sensitive to the pH variation of any products applied to its surface. Our natural and organic hair products are formulated to suit the pH of your hair and scalp (your scalp pH is 5.5, and your hair shafts sits at a  pH of 3.67). Most hair products are alkaline which may increase the negative electrical net charge of hair follicles leading to breakage. Alkaline residues also  precipitate in the form of calcium salts, which accumulate in the hair strands, leaving them opaque and tangled.